top of page

Evolution of Photographic Methods in Real Estate Photography

Writer: John McDonaldJohn McDonald
CT Drone Source utilizes the Sony A7iii Camera
CT Drone Source is evolving to provide higher quality images

At CT Drone Source, we pride ourselves on delivering stunning visuals to showcase your properties and businesses. Using our Sony A7III camera, we've honed our skills with auto exposure bracketing, a technique that captures multiple exposures in one go to highlight the best aspects of a scene. However, as we continue to innovate, we’re incorporating flambient photography into our workflow—a method that combines the best of flash and ambient light. We want to take a moment to share why we’re making this shift and what it means for you.

Auto Exposure Bracketing: The Basics

Auto exposure bracketing (AEB) involves taking several photos at different exposure levels with one press of the shutter button. These exposures are then merged in editing software to create a balanced and visually appealing image. This technique works wonders for spaces with large windows or mixed lighting conditions, capturing every detail from the brightest highlights to the deepest shadows.

Benefits of Auto Exposure Bracketing:

  1. Efficiency: AEB is quick to execute, making it ideal for busy schedules or when time is limited on-site.

  2. Detail Preservation: By merging multiple exposures, it ensures that all elements of the scene are visible, even in challenging lighting conditions.

  3. Natural Look: It maintains the authenticity of the space, showcasing properties or businesses as they are.

Drawbacks of Auto Exposure Bracketing:

  1. Editing Time: Combining and fine-tuning the exposures can be time-consuming, especially for large photo sets.

  2. Limited Lighting Control: AEB relies entirely on existing light, which can result in less vibrant or consistent colors.

  3. Dependence on Post-Processing: Success hinges on advanced editing skills and software.

Flambient Photography: A Deeper Dive

Flambient photography combines ambient light (natural or existing) with supplemental flash photography. By blending these two elements, photographers achieve a crisp, vibrant image that showcases spaces in their best light.

Benefits of Flambient Photography:

  1. Vivid Colors and Textures: The added flash enhances colors and textures, making rooms look brighter and more inviting.

  2. Lighting Control: Photographers can overcome poor lighting conditions and create consistency across all images.

  3. Professional Finish: The results are often more polished and striking, ideal for high-end marketing materials.

Drawbacks of Flambient Photography:

  1. Longer Setup Time: Adjusting flash placement and settings can take more time on-site.

  2. Learning Curve: Mastering flambient techniques requires experience and technical skill.

  3. Potential for Overprocessing: Without care, the images may appear overly stylized or less natural.

Why We’re Moving Toward Flambient

While AEB has served us and our clients well, the added control and vibrancy of flambient photography allow us to elevate our offerings. This shift reflects our commitment to providing unparalleled quality that helps your listings and businesses stand out in competitive markets. By blending techniques, we ensure every image conveys the true essence and appeal of your space.

Which Approach Is Right for You?

Both techniques have their place, and the best choice often depends on your goals and the nature of the space. At CT Drone Source, we’re happy to guide you through the process and recommend the approach that will best showcase your property or business. Let’s work together to create visuals that captivate and convert!

Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating
Many credit cards are accepted
We accept Venmo

Credit Card Payments: Visa, Mastercard, Discover, AMEX, Diners, and others

We also accept VENMO, Cash, Check (may delay delivery)

bottom of page